FARMINGDALE, NY (April 25, 2017) — For those travel agents who have been curious about the AIC Hotel Group's newest hotel concept, Travel Impressions is gearing up to not just tell, but show them everything they’ve wanted to know about the new UNICO 20°87° Hotel Riviera Maya.

As befitting this first from AIC Hotel Group, Travel Impressions will be kicking off a few firsts of its own. Blending the tour operator's popular #OnLocaTIon immersion formula with their convenient #WeekendLearning Series (#WLS), this campaign will be taking place Thursday, May 4, 2017 through Tuesday, May 9, 2017. Agents can tune in to this #InsideUNICO social media experience via Facebook and on Instagram, marking Travel Impressions' #OnLocaTIon debut on the popular photo-sharing application.

The series will be hosted by Travel Impressions' Communications Manager Su-Jit Lin during an exclusive FAM to UNICO 20°87° Hotel Riviera Maya, who will provide insider selling tips for AIC Hotel Group's newest property—a totally reimagined vacation experience and aspirational all-inclusive hotel that allows vacationers a real, unfiltered and culturally immersive experience in the backdrop of relaxed luxury. A video previewing what will be on the itinerary will be released via Facebook in the days preceding the launch.

The #OnLocaTIon takeover—part of the organization's EducaTIon First initiative—will serve as a familiarization tool for retailers who follow the informative campaign from the convenience of their desktop or mobile device. Agents will benefit from a detail-oriented format for the new all-inclusive concept to sell more effectively. From the unique dining experience and mixology-driven cocktail program to the exclusively curated signature tours and pop-up programming, these highlights will aid their ability to tailor recommendations for each prospective vacationer.

Situated south of Playa del Carmen in Mexico, UNICO 20°87° Hotel Riviera Maya features 448 lavishly appointed guestrooms boasting predominantly ocean views with semi-private swim-up pools on all ground floor rooms and outdoor double-hydro spa tubs for all remaining guests. A state-of-the-art wellness center, a spa outfitted with 18 luxe cabins, five globally-infused gourmet restaurants and six bars and lounges, including a cigar lounge and two swim-up bars, only scratch the surface at this immersive upscale, adults-only property.

Signature guest experiences include art to purchase from local artisans both in-room and throughout the property and the Esencia Beauty Bar located in the Esencia Wellness Center, where guests select their own personalized in-room amenities made with local ingredients. Food and beverage offerings focus on creativity and emerging talent, including an annual rotating chef restaurant. In addition, UNICO 20°87° plays host to experiential meetings and weddings, featuring an 11,600 sq. ft. ballroom, two breakout rooms and outdoor event space.


Adopting a "no itinerary necessary" attitude, impromptu pop-up programming includes mezcal tastings and cocktail hour with the resort's Executive Mixologist, custom beer gardens, Art Attack competitions and acoustic sunset jams. Departing from the traditional all-inclusive, the experience encompasses all food and beverages, select spa treatments and off-property excursions, unlimited golf and more.

Embracing the contemporary culture of the region, the UNICO 20°87° all-inclusive hotel allows vacationers an authentic experience in the backdrop of relaxed luxury with a unique "Host" concept, replacing the traditional butler service. UNICO 20°87° encourages guests to fully immerse themselves through exclusively developed private excursions, such as exploring the region's lesser known alcoves with native hosts to dining at local tastemakers' preferred restaurants and bars. On-property culturally inspired activities include live artistic demonstrations from musicians and painters and other activities that cultivate a sense of spontaneity and discovery among guests.

For more information on selling UNICO 20°87°, contact your local Travel Impressions BDM or visit

Travel Impressions' social media series is part of the company's EducaTIon First initiative designed to give agents the insider edge they need to sell resort partners more efficiently. The program offers insightful tips via Facebook which agents can use to more effectively sell the products in Travel Impressions comprehensive portfolio.